Search Engine Strategies

Businesses live or die on the strength of their marketing – and there's no getting around it. Through the strategic construction of your online presence, we will help your marketing get in front of customers.

Businesses live or die on the strength of their marketing – and there's no getting around it. Through the strategic construction of your online presence, we will help your marketing get in front of customers.

Using SEO

SEO stands for "search engine optimization." It is the name given to the process of making online websites and web pages relevant for both individual users and the search engines that point internet users to the site.

SEO techniques help to improve search engine page rankings, drive traffic, and increase awareness among search engines such as Google, Bing, Yahoo!, and more.

Why does your business need SEO?

Before the advent of the internet, business marketers ran ads in places like newspapers and the yellow pages, sent snail mail to prospective customers, and waited for clients to call or visit their stores.

Today, more and more people are turning to online directories like Google instead of Yellow Pages. So how are businesses in today's world supposed to let potential clients know about their existence, much less convince them to buy?

Enter SEO. Technology has allowed people to have all the world's knowledge at their fingertips, and search engines are the massively powerful tool that allows people to find relevant information when they want it. Internet users typically type a keyword or phrase into a search engine, then click from the results showcased on the first page they see. How you get your business ranked higher on that page for the most relevant search terms is what SEO is all about. That is why your business needs to know and use SEO effectively.

Differences between Local and Organic SEO

Now we get into the nitty-gritty: what are the different kinds of SEO, which do you need, and when?

Local SEO is all about your location and your business being visible on maps and within mobile searches. If you are a restaurant with a physical location, you will want to be easily found by hungry diners on Google Business Profile and other map-related online results.

Organic SEO, on the other hand, is about your website being featured higher on the results page of a search engine (primarily Google). This is done by optimizing your site against key search terms based on searches conducted by prospective visitors.

Local SEO

Remember, 90% of purchases people make still happen in-store or with a local provider, and most of these buying decisions begin with a local search.

Local SEO is geared toward mobile devices to improve reach and relevance so that people who are on the go are able to find you easily. Google looks for relevant and trusted locations — businesses that are really part of the local community — and features those on its search pages. Local SEO is all about helping businesses show up in local searches that are most relevant (for instance, “near me” and “where to buy” style searches).

Local SEO Algorithm & Goals

Local search results feed Google maps and mobile searches. It uses an entirely different algorithm than organic SEO does. We keep this in mind as we implement specific strategies throughout the year that focus on local SEO algorithms and ranking factors, including:

Our local SEO goals are to increase your natural visibility on maps and mobile searches for relevant categories and to increase conversion rates of listings- driving directions, calls, and clicks on your website.

Search Engine Marketing (SEM)

Using Google Ads (formerly Google AdWords), our team place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

For each campaign, we adhere to a thorough setup process to ensure it is customized to your business and optimized for results:

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