For Alaska businesses looking for new ways to reach local customers, digital out-of-home (DOOH) advertising offers an opportunity to build visibility in places people already spend time.
Rather than relying entirely on online advertising, indoor digital screens can put a business in front of customers while they’re eating at a restaurant, visiting a gym, waiting for an appointment, getting their vehicle serviced, or stopping at another local business.
Elevate Digital Marketing Solutions offers an indoor Digital Billboard Network throughout Anchorage that can be used on its own or alongside search, social media, programmatic, and other digital advertising campaigns.
Digital out-of-home advertising, commonly called DOOH advertising, uses digital screens placed in public and commercial locations to display advertising and other content.
For indoor digital advertising, these screens can be found in places such as:
This type of advertising gives businesses another way to reach people beyond their phones and computers.
It can be especially useful for local companies that want to increase brand recognition throughout Anchorage and stay visible with potential customers as they move through their daily routines.
Indoor digital billboards operate differently from a traditional static advertisement.
Our Anchorage network includes 40 digital screens located inside high-traffic local businesses and community locations. Ads are displayed digitally and rotate with other content throughout the day, with each advertisement running for 15 seconds on a 15-minute loop.
Because the screens are digital, creative can also be changed more easily than printed advertising. A business might update its message to promote a seasonal offer, upcoming event, new product, special promotion, or different service.
This flexibility allows campaigns to stay current without producing and installing new physical advertising materials every time the message changes.
One of the biggest advantages of indoor DOOH is the environment in which people see the advertising.
Customers may be waiting for a table, sitting in a waiting room, working out, getting a haircut, or taking care of everyday errands. These are opportunities for businesses to build familiarity outside of the crowded online advertising environment.
Indoor screens can be particularly useful for:
Rather than expecting every impression to immediately produce a sale or lead, this type of advertising can help make a business more familiar when a customer eventually needs its product or service.
Creating an effective digital screen advertisement requires a different approach than designing a website, social media post, or print advertisement.
People may only have a short amount of time to see the message, so the creative should be simple, recognizable, and easy to understand.
For campaigns running on our Digital Billboard Network, creative design is included, eliminating the need to hire a separate designer or arrive with finished artwork.
Businesses that already have creative materials can also provide their own files using the required screen specifications.
Indoor digital screens can become even more useful when they support a broader marketing strategy.
A potential customer might first encounter a business while seeing an advertisement at a restaurant or gym. Later, they may search for that company on Google, visit its website, notice an online advertisement, or encounter the brand on social media.
This is where combining awareness advertising with digital channels can be valuable.
Depending on the goals of the campaign, indoor digital advertising can work alongside:
Each channel serves a different purpose.
Indoor screens can help introduce and reinforce the brand, while search advertising can reach people actively looking for a related product or service. Programmatic and social advertising can provide additional opportunities to reach relevant audiences online.
The goal isn't necessarily to use every channel. It's to choose the combination that makes sense for the business, its audience, and its budget.
Digital out-of-home advertising isn't limited to one industry.
Restaurants can promote new locations or menu offerings. Healthcare providers can increase awareness of their services. Retailers can highlight seasonal promotions such as the PFD. Entertainment businesses can advertise upcoming events. Professional service companies can use the network to increase name recognition.
It can also be useful for a new business entering the Anchorage market that needs to introduce its brand to local consumers.
The best approach depends on who the business is trying to reach and what action it ultimately wants those customers to take.
Putting an advertisement on a screen is only one part of the strategy. Businesses should also consider where the advertisement appears, what it says, and what customers should do after seeing it.
A few important factors include:
Location: Are the screens in places your target customers are likely to visit?
Message: Can someone quickly understand what your business offers?
Creative: Is the advertisement easy to read and recognize within a few seconds?
Frequency: Will customers have multiple opportunities to encounter the brand?
Next step: Can someone easily find the business online after seeing the advertisement?
That last point is particularly important.
If someone sees an advertisement and later searches for the business, the website, Google Business Profile, search presence, and other digital channels should make it easy to take the next step.
Alaska is a unique market, and local businesses don't necessarily need the same advertising strategy that would be used in a large metropolitan area in the Lower 48.
For businesses focused on Anchorage, indoor digital advertising provides another way to build visibility within the community while complementing the digital channels customers use every day.
The most effective strategy will depend on the audience, campaign goals, budget, and geographic reach.
For some businesses, the Digital Billboard Network may work well as a standalone awareness campaign. For others, combining screen advertising with paid search, programmatic, social media, or other digital channels may create a stronger overall presence.
Indoor digital advertising can help your business stay visible in restaurants, gyms, waiting rooms, salons, automotive businesses, and other locations people visit throughout their day.
Interested in seeing whether the Digital Billboard Network is a good fit for your business? Contact our team to learn more about our Anchorage screen locations and find the right advertising approach for your goals.