The power of social media in 2022 cannot be overstated. Coming off of a year where social engagements were mostly virtual, Facebook and other social media channels continue to see increases in active users and time spent on the platform. More than 60% of the U.S. population over the age of 12 uses Facebook, and users spend an average of 34 minutes per day on the platform. With nearly 80% of those users only accessing the platform via their mobile device, Facebook Device ID is a must-have in any marketing mix.

Device ID audiences are custom-built based on the client's needs and objectives. Target audience members could include visitors to specific locations in the past, devices that fit into a certain demographic, household extension*, and more.These audiences are then published to Facebook, and a Facebook paid advertising campaign is delivered to the devices published when the target users are using the Facebook platform. *Household and lookalike extensions are included in all targeting.

Upon audience creation, an Audience Insight Report will be provided that will show valuable data on the users within the audience.Facebook campaign performance metrics will be available in Ui.Marketing. At the completion of each calendar month, we will also provide Foot Traffic Attribution reporting that shows the correlation between targeted users and physical location visits.