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GA4 vs UA - What's The Difference

Announced in 2020, Google’s GA4 has been consistently relevant news, and soon it’ll be time to say bye-bye to Universal Analytics.
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Avoiding Ad Fatigue

Ad fatigue is a common issue that businesses and marketers need to be aware of, and steer clear of as often as possible.
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What is Sponsored Content

Is Sponsored Content the Right Choice for Your Business?
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Diversifying Your Ad Spend

A diverse ad spend is a fairly straightforward marketing strategy to incorporate into your plan.
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The Validity of Print Advertising/Traditional Media

Some digital features can be invaluable, but that’s not to say that print advertising has lost its value.
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How to Build & Grow Your Email Marketing List

How to Build & Grow Your Email Marketing List.
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