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Search Engine Strategies
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What is Programmatic Advertising?
The term programmatic advertising, as a broad definition, refers to the buying of ad space through automated technology. More specifically, to an ad exchanger that works in real time to place a series bids in a matter of milliseconds.
GA4 vs UA - What's The Difference
Announced in 2020, Google’s GA4 has been consistently relevant news, and soon it’ll be time to say bye-bye to Universal Analytics.
Avoiding Ad Fatigue
Ad fatigue is a common issue that businesses and marketers need to be aware of, and steer clear of as often as possible.
What is Sponsored Content
Is Sponsored Content the Right Choice for Your Business?
Diversifying Your Ad Spend
A diverse ad spend is a fairly straightforward marketing strategy to incorporate into your plan.
The Validity of Print Advertising/Traditional Media
Some digital features can be invaluable, but that’s not to say that print advertising has lost its value.
How to Build & Grow Your Email Marketing List
How to Build & Grow Your Email Marketing List.
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