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Digital Advertising Trends 2024
2024 has really been the year of digital learning expansion, creating a host of new opportunities that are reshaping the way brands engage with their audience. With the rapid advancement in technology and consumer purchasing trends, businesses are pressured to adapt to the changing environment to stay relevant.
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MORE POSTS:
What is Sponsored Content?
If you’re looking for a way to incorporate a more creative marketing campaign, or even identify a larger audience, sponsored content can be a great outlet to bring a different view to the forefront.
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GA4 vs UA - What's The Difference
Announced in 2020, Google’s GA4 has been consistently relevant news, and soon it’ll be time to say bye-bye to Universal Analytics.
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Avoiding Ad Fatigue
Ad fatigue is a common issue that businesses and marketers need to be aware of, and steer clear of as often as possible.
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Diversifying Your Ad Spend
A diverse ad spend is a fairly straightforward marketing strategy to incorporate into your plan.
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How to Start & Grow Your Email Marketing List
Your email subscriber list is arguably the most important tool to building and retaining your client and customer relationships.
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The Validity of Print Advertising/Traditional Media
Some digital features can be invaluable, but that’s not to say that print advertising has lost its value.
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What is Programmatic Advertising?
Programmatic advertising, as a broad definition, refers to the buying of ad space through automated technology.
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