Pinpoint targeting with programatic email. Reach your specific target market and acquire new customers by leveraging Email Marketing in the same way you might have used direct mail in the past. Our campaigns are built around your very specific goals and objectives, with pinpoint targeting of potential customers.
People check their email an average of 15 times every day. That means Email Marketing is still the number one direct response marketing vehicle online and forms a vital component of any digital marketing strategy.
Our programmatic Email Marketing delivers pinpoint-accurate direct marketing by targeting consumers based on a huge range of characteristics, including shopping preferences, interests, demographics, psychographics, purchasing history, location, and interests.
The first step is to really understand your customer profile. We then select targets based on demographic data such as household profile information, income, age, gender, kids, and/or consumer shopping information, which can include personal interests, purchasing history. and more.
There are various dos and don’ts that can help you reach a recipient’s Inbox. The four main things to remember when writing subject lines is to:
Offer a quick and easy way for someone to do something
Talk about something that will benefit the reader
Give the reader some “good”news
Make the recipient curious about what’s inside the email
