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PROGRAMMATIC ADVERTISING

Reach your ideal target market anywhere, anytime, on any device with programmatic advertising. It leverages real-time bidding in a live auction environment to deliver one of the most scalable and targeted audience solutions available in today’s digital advertising landscape.

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Programmatic Display

Programmatic display is designed to strengthen any campaign by delivering its message to the target market, anywhere, anytime.

Target your ads based on:
DEMO TARGETING

Target users based on their age, gender, HHI, career, ethnicity, and more.

BEHAVIORAL TARGETING

Target consumers based on their search, click, and web browsing history.

CONTENT TARGETING

Target consumers based on the kinds of sites and content they're visiting.

GEO TARGETING

Target users based on radius, zip, city, county, DMA, state, and more.

Geo-Fencing & Location-Based Targeting

As a small business, how do you get local customers to notice and recognize you? Reach them where they spend their time, on their phones! With geo-fencing or location-based marketing, you can deliver powerful, targeted ads directly to customers’ mobile devices.

Target opportunities with Geo-Fencing

With geo-fencing, you can set a virtual perimeter around a geographic area to deliver precisely targeted mobile ads. Geo-fencing and device ID data can be applied across the marketing and purchasing funnel, helping you reach both prospective and existing customers.

Visitor targeting

Reach consumers who have visited target locations in the past, no matter where they are now.

Home address ID & reverse append

Link device IDs to home address and vice versa.

Household extension & look-alike targeting

Expand audience segments to those that include other devices in the household and/or audience members with the same behavioral attributes.

Video & Youtube

In 2021, streaming video accounted for 26% of all viewing, slightly greater than broadcast TV, which had an audience share of 25%.

Video Advertising

Video advertising helps tell a story to a desired target audience, increasing favorability and boosting engagement.

YouTube

YouTube is the world’s second-largest search engine, ranking just behind Google.

Programmatic Video

Extend your TV spots to digital formats and combine the targeting power of programmatic with the inspiration and images of a video to influence an audience.

Streaming TV

According to ComScore, 64% of people in the U.S. own a connected TV device, and half of U.S. Wi-Fi households stream content directly to their TVs for an average of 1 hour and 40 minutes per day.

Advertising Impact

One-fifth or 19% of TV time is going to streaming, according to Nielsen. 40% of streaming TV viewers have paused content to learn more or make a purchase. Adding just one streaming TV ad to a traditional television campaign boosts ad recall by 34%.

Powerful Ad Platform
  • High Recall
  • Unsaturated ad platform
  • Ability to re-target with cross-device
  • Bundle for targeting + attribution

Use our quick reference menu to make sure your content meets requirements:

Display Ad
  • File Types: GIF, JPEG, and PNG
  • File Size: 150K or smaller.
  • Length: Animated ads max 15 secs of looping
  • TOP-PERFORMING/RECOMMENDED AD SIZES:
    728 x 90 Leaderboard
    300 x 250 Medium Rectangle
    320 x 50 Mobile leaderboard
    300 x 50 Mobile Banner
    160 x 600 Wide Skyscraper
    300 x 600 Half Page Ad Unit
Video ad
An ad with a single video displayed
  • File Format: MP4, FLV, WebM, MOV, MPG, MPEG
  • Recommended length: 30 seconds or less (recommended)
    Greater than or equal to 5 seconds
    Less than or equal to 300 seconds (i.e., 5 minutes)
    Stand lengths are 5, 15, 30, and 60 seconds
  • Recommended file size: 1200 MB (recommended maximum)
  • Recommended aspect ratio:
    16:9; Size – 1920 x 1080 (recommended)
    4:3; Size – 640 x 480 (other)
  • Bitrate: Greater than or equal to 2500 kbps (recommended)
YouTube ad
  • Must be uploaded to YouTube (send Video URL, shortened URL not allowed)
  • Must allow embedding
  • Must be public or unlisted
  • True streaming is not allowed.
  • File Format: MPEG-2 or MPEG-4
  • Aspect Ratio: minimum of 1280x70 for 16:9 or 640x480 for 4:3
  • Length: 15-30 seconds for In-Stream ads; 6 seconds or fewer for Bumper ads
Streaming TV
15-second and 30-second creative lengths typically have the most avails
  • Video File Format: MP4 only
  • File Quality: 1080p (1920 x 1080)
  • Bitrate: 22,500 kbps (22.5 Mbps) recommended
    15,025 kbps–30,000 kbps (15.025 - 30 Mbps)
  • Audio: Audio sample rate: 48 kHz
    Audio Bitrate: 192 kbps

CONTACT

We’d love to hear from you! Give us a call at 907.257.4284 chat with us, or fill out the form to discuss your needs!

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Elevate your strategy

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WHAT ARE YOU LOOKING FOR HELP WITH? SELECT ALL THAT APPLY:
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Elevate your strategy

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Company
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WHAT ARE YOU LOOKING FOR HELP WITH? SELECT ALL THAT APPLY:
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