Reach your ideal target market anywhere, at any time, on any device with programmatic advertising. Programmatic advertising leverages real-time bidding in a live auction environment which represents the most scalable and targeted audience solutions available in today’s world of digital advertising.

Programmatic Display

Programmatic display is designed to boost any campaign seeking to get their message in front of their target market, any place at any time.

Target your ads based on:

Target users based on their age, gender, HHI, career, ethnicity and more.


Target consumers based on their search, click and web browsing history.


Target consumers based on the kinds of sites and content they're visiting.


Target users based on radius, zip, city, county, DMA, state and more.

Geo-Fencing & Location Based Targeting

As a small business, how do you get local customers to know and recognize your business? Reach them where they spend time: on their phones! With Geo-Fencing marketing or location-based marketing, you can send powerful geo-targeted ads to your customers’ mobile devices.

Target opportunities with Geo-Fencing

With Geo-Fencing, you can put a virtual perimeter around a geographic area and display accurately targeted mobile ads. Geo Fencing and device ID data can be applied to many aspects of the marketing and purchasing funnel, such as targeting prospective as well as current customers.

Visitor targeting

Reach consumers who have visited target locations in the past, regardless of where they are now.

Home address ID & reverse append

Link device IDs to home address and vice versa.

Household extension & look-alike targeting

Expand audience segments to those that include other devices in the household and/or audience members withthe same behavioral attributes.

Video & Youtube

In 2021, streaming video accounted for 26% of all viewing, slightly greater than broadcast TV which had an audience share of 25%.

Video Advertising

Video advertising helps tell a story to a desired target audience, increasing favorability and boosting engagement.


YouTube is the 2nd largest search engine in the world after Google.

Programmatic Video

Extend your TV spots to digital formats and combine the targeting power of programmatic with the inspiration and images of a video to influence an audience.

Streaming TV

64% of people in the U.S. own a connected TV device and half of the U.S. Wi-Fi households now stream content directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.

Advertising Impact

One-fifth or 19% of TV-time is going to streaming, according to Nielsen. 40% of streaming TV viewers have paused content to learn more or make a purchase. Adding just one streaming TV ad to a traditional television campaign boosts ad recall 34%.

Powerful Ad Platform
  • High Recall
  • Unsaturated ad platform
  • Ability to re-target with cross device
  • Bundle for targeting + attribution

Use our quick reference menu to make sure your content meets requirements:

Display Ad
  • File Types: GIF, JPEG, and PNG
  • File Size: 150K or smaller.
  • Length: Animated ads max 15 secs of looping
    728 x 90 Leaderboard
    300 x 250 Medium Rectangle
    320 x 50 Mobile leaderboard
    300 x 50 Mobile Banner
    160 x 600 Wide Skyscraper
    300 x 600 Half Page Ad Unit
Video ad
An ad with a single video displayed
  • File Format: MP4, FLV, WebM, MOV, MPG, MPEG
  • Recommended length: 30 seconds or less (recommended)
    Greater than or equal to 5 seconds
    Less than or equal to 300 seconds (i.e., 5 minutes)
    Stand lengths are 5, 15, 30, and 60 seconds
  • Recommended file size: 1200 MB (recommended maximum)
  • Recommended aspect ratio:
    16:9; Size – 1920 x 1080 (recommended)
    4:3; Size – 640 x 480 (other)
  • Bitrate: Greater than or equal to 2500 kbps (recommended)
YouTube ad
  • Must be uploaded to YouTube (send Video URL, shortened URL not allowed)
  • Must allow embedding
  • Must be public or unlisted
  • True streaming is not allowed
  • File Format: MPEG-2 or MPEG-4
  • Aspect Ratio: minimum of 1280x70 for 16:9 or 640x480 for 4:3
  • Length: 15-30 seconds for In Stream ads; 6 seconds or fewer for Bumper ads
Streaming TV
15-second and 30-second creative lengths typically have the most avails
  • Video File Format: MP4 only
  • File Quality: 1080p (1920 x 1080)
  • Bitrate: 22,500 kpbs (22.5 mbps) recommended
    15,025 kbps–30,000 kbps (15.025 - 30 mbps)
  • Audio: Audio sample rate: 48 kHz
    Audio Bitrate: 192 kbps



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