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Programmatic Advertising

Reach your ideal target market anywhere, at any time, on any device.

Reach your ideal target market anywhere, at any time, on any device.

Programmatic Advertising allows a media company or agency to reach their client’s ideal target market anywhere, at any time, on any device. Leveraging real-time bidding in a live auction environment, a programmatic solution represents the most scalable audience solutions available in today’s world of digital advertising.

There are multiple forms of programmatic advertising. We can target your ideal customer by behavior, search history or location. We also offer multiple forms of geo-fencing. This allows you to target devices in real time in a certain location or devices that have been frequenting your competition. We also need to add in some streaming TV information.

Display ads are seen on thousands of websites

There are two ways to display an ad online.

  1. Direct. Display ads can be purchased directly from a website or publisher.
  2. Real-time bidding. Display ads can also be programmatically purchased through an ad exchange or Demand Side Platform (DSP).

Targeting options with programmatic

Programmatic Advertising has nearly unlimited targeting options. Its platforms have over 70 different third-party data sources providing thousands of different ways to segment a marketer’s target audience.

Most programmatic campaigns marry content targeting with structured data.

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Elevate your strategy

Name
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What are you looking for help with?
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