We were fortunate to work with Fireweed & Cedar Wellness Collective in many aspects of their new business, making sure branding was consistent across all touch points.
Before diving into design, our team began with conversation - sitting down with the owner of Fireweed & Cedar Wellness Collective to truly understand their vision, values, and purpose.We wanted to capture not just what they do, but how they make people feel.
Together, we developed a strategy to tell their story through visual identity — one that sets them apart from competitors while staying rooted in authenticity.From there, our designers created a logo family inspired by the natural world: organic shapes and minimal, nature-driven elements that reflect serenity, growth, and safety. These forms were paired with modern typography to appeal to today’s wellness-focused audience, blending calm with contemporary style.
The result is a brand that mirrors the essence of Fireweed & Cedar’s mission:“Our studio is more than a space — it’s a sanctuary, intentionally designed to be safe, nurturing, and deeply restorative.”We translated that philosophy into every design choice — from color palette to logo structure — so their branding feels like an invitation to breathe, heal, and reconnect.
Fireweed & Cedar Wellness Collective’s website was designed to launch before their physical studio opened, serving as the brand’s first introduction to the community. This made it essential that the site do more than list services, it needed to embody the heart of the brand: a wellness collective focused on healing, nurturing, and restoring balance.
Our challenge was to create a digital space that felt as calm and restorative as their studio itself. We combined warm, nature-inspired design elements with clear, welcoming messaging to reflect the sanctuary-like experience Fireweed & Cedar offers. Every visual and line of copy was crafted to tell their story authentically while guiding visitors toward connection, trust, and ultimately, becoming part of their growing community.
We were fortunate to work with Fireweed & Cedar Wellness Collective in many aspects of their new business, making sure branding was consistent across all touch points.
We’d love to hear from you! Give us a call at 907.257.4284 chat with us, or fill out the form to discuss your needs!
