Our team collaborated with Fireweed & Cedar Wellness Collective to design a complete visual identity and launch a custom website that reflects their holistic approach to wellness. We began with brand discovery sessions to understand their values, ideal client, and long-term vision, ensuring the final design aligned with their mission of healing and balance.
The new website was created to introduce Fireweed & Cedar to the community before the studio officially opened. We focused on user-friendly navigation, accessibility, and a calming design aesthetic inspired by nature. Soft textures, warm tones, and clear pathways guide visitors through services, booking information, and studio details.
This SEO-friendly wellness website helps attract local clients, increase visibility on search engines, and strengthen the studio’s online presence.
To support the website, we developed a full branding and logo kit, including:
This comprehensive brand system ensures consistency across digital marketing, social media, printed materials, and in-studio signage.
Branding & Website Design Case Study
Fireweed & Cedar Wellness Collective was preparing to launch a new holistic wellness studio and needed a complete visual identity and online presence. Because the physical location wasn’t open yet, the website had to serve as the brand’s first introduction, building trust, communicating the mission, and setting expectations for the studio experience.
They needed:
We began with a focused brand discovery session to understand the client’s vision and values. From there, we developed a branding and logo kit inspired by healing, balance, and Alaska’s natural elements.
For the website, we created a calm, welcoming digital space with soft visuals, earthy colors, intuitive navigation, and supportive copywriting, designed to help visitors feel connected and at ease.
The Results:
Fireweed & Cedar Wellness Collective now has a unified, polished, and meaningful brand presence that supports growth from day one.
We’d love to hear from you! Give us a call at 907.257.4284 chat with us, or fill out the form to discuss your needs!
